Nuvo Media Jamaica builds and operates indoor advertising displays, the bright, eye-catching screens that turn a wall in a pharmacy, a gym or a waiting room into a revenue-earning advertising space. It is a business that lives in two places at once: a creative and sales operation that increasingly works remotely, and a technical team that is constantly out in the field installing, servicing and refreshing screens across the island. Keeping those two halves talking to each other, and reachable to clients, was exactly the problem CEO Sharon Murray set out to solve.
The challenge: one company, scattered across the map
Like many modern Jamaican businesses, Nuvo Media does not run from a single switchboard in a single office. Sales and account staff work remotely. Technicians are on the move, mounting displays and troubleshooting installations at client sites from Kingston to the north coast. The old way of doing telephony, a desk phone tied to a building, simply did not fit a company whose people are almost never at a desk.
The result was the familiar set of cracks. Calls to the main line rang out when everyone was in the field. Clients chasing an advertising slot or a service issue could not always reach the right person. And the team itself was stitched together across personal mobiles and message threads, with no single, professional platform tying it all together. For a company that sells visibility for a living, being hard to reach was the wrong look.
The solution: a single cloud platform for a distributed team
Nuvo Media moved its communications onto WOCOM's cloud phone service, bringing the whole company, remote sales staff and field technicians alike, onto one platform regardless of where anyone physically was. Because a WOCOM Cloud PBX extension is software rather than a socket in a wall, every team member carries their business line with them on a mobile softphone. The technician on a ladder at a client site and the account manager working from home are now on the same system, reachable on the same business number, transferring calls to each other as easily as if they shared an office.
The published Nuvo Media number stopped being a single ringing phone and became an intelligent front door. Calls ring the right group, roll to mobiles when staff are on the move, and route by what the caller needs, sales here, technical support there, without the customer ever needing to know who is where.
The AI receptionist that never leaves the office
The piece that tied it together was Alex, WOCOM's 24/7 AI receptionist. When the whole team is genuinely heads-down, on site mounting a display, on a call, or simply after hours, Alex answers immediately. It greets callers in a professional voice, answers common questions about Nuvo Media's advertising displays, captures the details of new enquiries, and takes messages that land instantly with the right person. For a field-heavy business, this is the difference between a missed call and a captured lead. Nobody has to choose between doing the work and answering the phone, because the phone is always answered.
The outcome: reachable, professional, and unified
The change for Nuvo Media is less about any single feature and more about coherence. A distributed team now operates as one. Remote sales staff, field technicians and the clients who depend on them are connected through a single, professional platform with a single business number behind it. Calls that used to ring out are now answered, by a person when someone is free, and by Alex when they are not. And the company that sells visibility no longer has a blind spot on its own front line.
Our people are rarely in one place, but our clients should never feel that. With WOCOM, whether a caller reaches a team member on a mobile in the field or our AI receptionist after hours, they reach Nuvo Media. It is one platform that finally matches how we actually work. — Sharon Murray, CEO, Nuvo Media Jamaica
Talk to WOCOM
WOCOM is a licensed Jamaican business phone provider that owns and operates its own network. We help distributed and field-based teams across Jamaica run on a single platform with Cloud PBX, mobile softphones, SIP trunks and a 24/7 AI receptionist named Alex, all backed by a 99.999% uptime SLA and local 876 support. To connect your remote and field teams the way Nuvo Media did, book a demo, call 876-906-7240, visit wocomja.com, or email sales@wocomja.com.
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Book a Demo Contact SalesEverett Kildare is WOCOM's voice and infrastructure specialist, with more than 25 years of experience designing and running carrier-grade voice, SIP and virtualization infrastructure. Holding a BSc in Information Technology, he has built, secured and migrated phone systems for businesses of every size. Everett writes WOCOM's technical coverage of SIP trunking, cloud PBX, contact centres, business continuity and migration.
